FACTS: 27% of small businesses still don’t have a website.
The fact is that a company’s success hinges on their presence in today’s world. If you have a business it is critical that you have a website. There are over 300 million people online every day and they all want something from your business. Are you going to let them find it without you?.
There are a number of reasons for creating a website. A site may be created to attract more customers, to take advantage of greater market exposure and create new revenue streams, but first it has to look good and have the proper information on it. The website is the image that best reflects the service of a particular business.
There are many benefits to having a website, but there are also some reasons why you may not have a website yet. Here are 5 reasons why you need a website:
- Attracts Customers: 81% of people research a business or service online prior to making a purchase decision. Your website acts as a 24hour employee, always ready to provide for a customer. Whether it is to facilitate a purchase or just providing information for new customers.
- Time saving: Your website provides information on all aspects of your business, therefore it eliminates the hassle of having to answer repeat questions.
- Credibility: 56% of people stated that they won’t trust a business without a website. A website showcases to customers and prospective customers how much of an expert you are, basically proves that you are a professional and your business is legitimate.
- Saves money: Websites are very cost effective, especially for small businesses. This form of advertising is proven to be the best as it relates to return on investments. It also doesn’t require any special skill or equipment
- Business asset A website allows you to buy into your own platform. With other digital platforms it is a matter of leasing your online presence in a sense that it can disappear at any given time because you don’t own it.
What was one of your biggest challenges when starting a business? Before investing in a website, it’s important to know what can be achieved through it for your business. Take five minutes to answer the following questions and you’ll have a clearer idea of why you need a website:
- What is the purpose for my website?
- How will it work for my business?
- Will it generate new business?
- Is there an online presence already for my competitors?
- How much money do I have to invest in this?
You may already have a website in place, but if you don’t, now is the best time to consider getting one. Be sure to contact ezy Advertising for your website needs.
