Before delving deeper into the nuances of digital marketing, let’s recap what we talked about last time.
Previously, we made a comparison between a donkey cart and a Lamborghini, with the donkey cart representing a business that is focused solely on traditional marketing in a fast paced technological environment.
This begged the troubling question: if you’re not the jelly man, why are you even in the middle of Kingston on a donkey cart? When we discuss effective marketing, we’re assuming that the success of your business is built around the following principles:
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Expense-effectiveness and return on investment (ROI): digital platforms can produce powerful advertising tactics to raise brand awareness and lead generation at a minimal expense.
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Targeted advertising: by focusing on certain demographics like age, gender, income, geography, occupation, and interests, targeted advertising helps you better target consumers and segment your market.
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Brand Awareness and Visibility: These factors increase your online presence and brand exposure by letting you communicate with your audience anywhere, at any time.
Here are some additional parallels between traditional and digital tactics as we deepen our understanding of the digital realm in marketing:
Generating Leads
A major problem with traditional marketing is providing proof that your advertisement resulted in a sale. As of yet, there’s no reliable way to monitor your performance.
But with digital marketing ads, you can attach forms asking for contact information to the ads you run. This serves three purposes: it reports the number of people who interacted with the ad as you had intended; it allows you to add those people to your phone and email lists; and it allows you to qualify leads right away, which is crucial for conversion.
Engagement and Retention of an Audience
Maintaining customer engagement is not just easy for certain businesses, like our pubs and restaurants, but it’s usually one of their main goals. However, how can a small distributor of water tanks maintain contact with a customer who lives 2,000 miles away?
Businesses have countless options to interact with their customers in the digital realm, whether it be through social network posts, email newsletters, or review management. You can address consumer issues and dispel any doubts they may have by using digital media, and your response will be visible to everyone who reads the review. Customers will have a better experience as a result, and by participating in this way, you may cultivate a devoted online community around your business.
Keep in touch with your customers
While traditional marketing is still relevant, digital marketing is far more effective if you want to understand your target audience’s demographics and really engage with them.
