Case Studies

Client: Johnson’s Petroleum Executive Summary Johnson’s Petroleum, a leading gas provider known for its lower-than-average-cost fuel, faced a significant brand challenge. Consumers associated the brand’s competitive pricing with inferior quality fuel, colloquially deeming it “bad” or “dirty” gas. This case…

Client: Sunshine Cereals Jamaica   Objective: To establish a localized brand essence for Sunshine Cereals Jamaica, transitioning from an international presence to a strong, resonant local brand identity in Jamaica. Background: Sunshine Cereals, with its robust international presence, primarily catered…