SEO is an important weapon in any business’ arsenal. It can make the difference between being buried on page 4 of Google search results and appearing right at the top, where your customers are more likely to click.
SEO is an important weapon in any business’ arsenal. It can make the difference between being buried on page 4 of Google search results and appearing right at the top, where your customers are more likely to click.
How Marketing in Jamaica Has Evolved When was the last time you went through the business directory? Maybe a better question is, Where do you go to find information about a lunch spot? ? If you’re reading this from your phone, laptop or tablet, IF YOU’RE READING THIS AT ALL… welcome to the evolution. Digital …
In today’s fast-paced business environment, adapting to digital channels, adjusting to market trends, and engaging creatively with audiences is crucial for creative entrepreneurs. Artist Dominique Abra Roach, despite initially pursuing a medical degree, left medical school to pursue her passion for painting. To succeed, she needed a digital marketing strategy to make her work noticeable and appealing.
Before delving deeper into the nuances of digital marketing, let’s recap what we talked about last time. Previously, we made a comparison between a donkey cart and a Lamborghini, with the donkey cart representing a business that is focused solely on traditional marketing in a fast paced technological environment. This begged the troubling question: if …
Client: Johnson’s Petroleum Executive Summary Johnson’s Petroleum, a leading gas provider known for its lower-than-average-cost fuel, faced a significant brand challenge. Consumers associated the brand’s competitive pricing with inferior quality fuel, colloquially deeming it “bad” or “dirty” gas. This case study explores how, over the past year, a digital marketing agency revolutionised Johnson’s Petroleum’s brand …
Picture this: you’re navigating through Kingston, Jamaica, in a traditional donkey cart, and suddenly, you’re engulfed in dust clouds as luxury sports cars like a Bugatti, McLaren, and Lamborghini zoom past, causing you to squint. It’s intriguing to contrast these high-speed vehicles with your humble donkey cart. However, this scenario raises a significant question: in …
Client: Sunshine Cereals Jamaica Objective: To establish a localized brand essence for Sunshine Cereals Jamaica, transitioning from an international presence to a strong, resonant local brand identity in Jamaica. Background: Sunshine Cereals, with its robust international presence, primarily catered to the Trinidad market, tailoring all content and user experiences to fit their brand personas …
Social media has revolutionized the way businesses communicate and interact with their audiences. As more and more businesses rely on social media platforms to connect with customers, clients, partners, and colleagues, the concept of social media business etiquette has become increasingly important. It is not just about following a set of random rules, but …
